Knowing what you want
Reasons TO start a business:
You are your own boss. You benefit from directly from the work invested from profits earned.
You get to do something you enjoy.
You get the chance to employ others, improve their lives and contribute towards the economy.
Reasons NOT to start a business:
Others have started and are now successful.
You do not want to work. Operating a business is full time work.
You not willing to commit 110% of yourself to the business.
You must have patience, success (if ever achieved) takes time.
Knowing that you might fail publically and personally.