The Tourism Growth and Development unit oversees the development of new or existing tourism products and experiences across all six regions of the Western Cape. The unit facilitates the growth and development of the tourism industry. Part of the unit's purpose is to also enhance he quality of the visitor experience to the destination through the provision of quality tourism support services.
The Tourism Growth and Development unit's focus is on tourism district initiatives which aim to provide support to various districts in the Western Cape through the support of infrastructure, marketing and product development.
The unit is responsible for the following:
Photo courtesy of DiscoveryCTWC
The unit is also responsible for the following key programmes and initiatives:
Tourism Growth Fund
The Tourism Growth Fund will provide financial support to develop programmes and projects that benefit Western Cape-based tourism attractions and businesses.
For more information, please click here.
Tourism Product Development Fund 2021
The Tourism Product Development Fund supports the development of new tourism products and experiences and/or major upgrading of existing tourism products and experiences to increase the Western Cape’s destination attractiveness to visitors.
For more information, please click here.
Tourism Service Excellence Advocacy
To conduct workshops on Tourism Quality and Service Excellence
Encourage experience development aligned to Tourism Blueprint 2030
To develop experience toolkit and workshops with the industry.
Special Projects
The Western Cape : Its more than you think campaign 2022
The purpose of the campaign is to showcase the Western Cape as a world-class destination and one which is affordable and accessible.
For more information, please click here.
For more information on the Tourism Growth and Development unit, please contact:
Lindy Cambouris
Deputy Director
Lindy.Cambouris@westerncape.gov.za