In Summary: The International Code of Marketing Breastmilk Substitutes

(The Government of South Africa)

No advertising of breastmilk substitutes in the health care system or to the public.
No free samples to be given to mothers or pregnant women.
No free or subsidised supplies to hospitals.
No contact between the company marketing personnel and mothers.
Materials for mothers should be non-promotional and should carry clear and full information and warnings
Companies should not give gifts to health workers.
No free samples to health workers, except for professional evaluation or research at the institutional level.
Materials for health workers should contain only scientific and factual information.
No pictures of babies or other idealising images on infant formula labels.
The labels of other products must provide the information needed for appropriate use, so as not to discourage breastfeeding.

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The content on this page was last updated on 15 March 2014

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