In Summary: The International Code of Marketing Breastmilk Substitutes | Western Cape Government

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(The Government of South Africa)
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In Summary: The International Code of Marketing Breastmilk Substitutes

(The Government of South Africa)
  • No advertising of breastmilk substitutes in the health care system or to the public.
  • No free samples to be given to mothers or pregnant women.
  • No free or subsidised supplies to hospitals.
  • No contact between the company marketing personnel and mothers.
  • Materials for mothers should be non-promotional and should carry clear and full information and warnings
  • Companies should not give gifts to health workers.
  • No free samples to health workers, except for professional evaluation or research at the institutional level.
  • Materials for health workers should contain only scientific and factual information.
  • No pictures of babies or other idealising images on infant formula labels.
  • The labels of other products must provide the information needed for appropriate use, so as not to discourage breastfeeding.
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The content on this page was last updated on 15 March 2014