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In Summary: The International Code of Marketing Breastmilk Substitutes
- No advertising of breastmilk substitutes in the health care system or to the public.
- No free samples to be given to mothers or pregnant women.
- No free or subsidised supplies to hospitals.
- No contact between the company marketing personnel and mothers.
- Materials for mothers should be non-promotional and should carry clear and full information and warnings
- Companies should not give gifts to health workers.
- No free samples to health workers, except for professional evaluation or research at the institutional level.
- Materials for health workers should contain only scientific and factual information.
- No pictures of babies or other idealising images on infant formula labels.
- The labels of other products must provide the information needed for appropriate use, so as not to discourage breastfeeding.
- Post-Natal (After Birth) Health Care (Service)
The content on this page was last updated on 15 March 2014