The Western Cape Education Department (WCED) kicked off the 2014 school year with a campaign to encourage parents to help their children develop reading, writing and maths skills at home.

The campaign includes a Grade 1 Parents' Guide, radio advertisements, billboards in selected areas and "wrapped" taxis carrying the message on selected routes.

The theme for the 2014 campaign is: "Learning shouldn't keep school hours – let's make education better together" because the more you read with your child, the more they'll be able to read alone.



The Western Cape Education Department radio spots provide tips for parents in English, Afrikaans and isiXhosa. You can listen to the radio spots by clicking on the links below: