2010 World Cup Unit: Overview

Cape Town was one of the host cities of the 2010 FIFA World Cup™. This meant that the Western Cape Government was actively involved in this great sports event.

The 2010 World Cup Unit of the Department of Cultural Affairs and Sport (DCAS) ensured that the Province as a whole managed to "Touch the World Cup" and to support the City of Cape Town in its effort to host this mega tournament successfully. Our role was not only supportive, but also to ensured that as many people as possible outside the City got to experience some of the excitement and some of the benefits of the event.

The 2010 World Cup was marketed to keep the residents of the province informed of what was happening in the run-up to the World Cup through a range of awareness campaigns, events and initiatives.

The majority of our people in the province did not have tickets to the games. Consequently, to enable as many people as possible to have access to the tournament, in a safe and secure environment, local municipalities were assisted at district level with one Public Viewing Area - known as "FanJols" - per district. These Fanjols had large screens and a range of other facilities and attractions.

We were also working with tourism bodies, crafters and performance artists to leverage tourism off the 2010 event for as many areas as possible in the Western Cape.

The Unit was also driving a number of legacy projects that harnessed those opportunities to develop youth, football clubs and disadvantaged communities.

ENQUIRIES:
Chief Director: Sport and Recreation
Dr Lyndon Bouah
Tel: 021 483 9615
Fax: 021 483 9504
E-mail: Nosibulelo.Biko@westerncape.gov.za or Nicolette.Pietersen@westerncape.gov.za