Funding & Marketing
(Public Information) (File type: pdf; size: 236.52 KB)
This handbook provides information on tourism funding programmes from various government departments and public entities. It contains information on different programmes, their funding criteria, the application processes and the contact details.
There are two ITMAS schemes available which partially compensate businesses for certain costs incurred when promoting tourism to South Africa. This guidelines document provides general information on these schemes as well as information on allowances, requirements and claiming procedures.
(Forms) (File type: pdf; size: 134.23 KB)
This form can only be submitted by registered members of the ITMAS scheme to claim financial assistance for participation in exhibitions.
ITMAS Financial Assistance for the Production and Distribution of International Tourism Marketing Materials Application Form(Forms) (File type: pdf; size: 85.23 KB)
This form can only be submitted by registered members of the ITMAS scheme to claim financial assistance for international marketing materials.
The International Tourism Marketing Assistance Scheme (ITMAS) provides partial compensation to businesses for certain costs incurred in respect of activities aimed at promoting tourism to South Africa. One of the purposes of the scheme is to encourage and assist South African companies to introduce their products to foreign markets by participating in recognised overseas exhibitions that are considered suitable for promoting South Africa's tourism trade. The scheme also assists emerging companies to participate in the Durban Indaba.
(Forms) (File type: pdf; size: 24.5 KB)
Before you can benefit from the ITMAS financial assistance programmes, you need to register with the scheme by submitting this form.
This tourism marketing strategy provides directives for improving the tourism market share of the Western Cape. It complements the provincial White Paper on Responsible Tourism Development, which provides an overall strategic tourism framework for the province. It contains information on the current status of tourism. There is an analysis of the target market and the products and attractions required. It also contains an assessment of how the tourism industry will need to be transformed and a projection of the organisational and financial implications of the strategy.
Are you a Western Cape business owner or entrepreneur?Do you need funding to take your business or project to the next level?
(Public Information) (File type: pdf; size: 283.99 KB)
This summary contains the highlights of the Integrated Tourism Development Framework (ITDF) for the Western Cape. It looks at research on the WC tourism product portfolio, target markets and the potential for linking the Cape Metropole to the Western Cape "hinterland". It also identifies Tourism Development Areas (TDAs) and concludes by looking at the facilitation of private sector investment and the way forward for TDAs. It should be read in conjunction with the situational analysis, spatial framework and tourism investment framework.