Tourism Promotion and Development for Cape Town
The aim of Cape Town Tourism is to position Cape Town as a world-class tourist destination and as South Africa's premier conference, incentive, leisure and events destination, whilst maximising economic spin-offs and job creation. The development of internationally known tourism icons is an important priority.
It is important that the benefits of tourism are spread via empowerment opportunities in the industry and through building tourism opportunities in disadvantaged communities.
An efficient and productive business and visitor environment needs to be developed that will attract and encourage visitors to return.
Tourism is considered an ideal industry for community participation and empowerment. A Community Based Tourism Development Fund has been established to assist local people with tourism enterprises.