ITMAS Funding for International Exhibition Participation | Western Cape Government

ITMAS Funding for International Exhibition Participation

The International Tourism Marketing Assistance Scheme (ITMAS) provides partial compensation to businesses for certain costs incurred in respect of activities aimed at promoting tourism to South Africa.

One of the purposes of the scheme is to encourage and assist South African companies to introduce their products to foreign markets by participating in recognised overseas exhibitions that are considered suitable for promoting South Africa's tourism trade. The scheme also assists emerging companies to participate in the Durban Indaba.

The priority overseas exhibitions that the scheme will sponsor are:

  • ITB - Germany
  • Indaba - Durban
  • WTM - London.

For other exhibitions applicants have to provide a detailed profile of the fair they wish to attend. The following will be considered when assessing the applications:

  • where the exhibition will be held
  • sectors that will benefit from the exhibition
  • scale of attraction
  • frequency of the exhibition
  • economic impact.
For information related to the scheme, including participation criteria, refer to the Guidelines in Respect of the International Tourism Marketing Assistance Scheme.

Interested businesses must apply to the Department of Environmental Affairs and Tourism to register with the scheme. Applications for registration will be evaluated to ensure that they meet the criteria and you will be informed on whether your application has been accepted or not. The application form for registration can be downloaded here or obtained on request from the Department of Environmental Affairs and Tourism and from the Western Cape Department of Economic Development and Tourism.

Completed forms must be returned to the following address:

The Senior Administration Officer: ITMAS
Department of Environmental Affairs and Tourism
Private Bag X447, Pretoria
315 Pretorius Street, Fedsure Forum Building, South Tower, Pretoria, 0001
Tel: 012 310 3427
Fax: 012 320 4740

Once your business is accepted onto the scheme you must complete the Application for Financial Assistance for the Production and Distribution of International Tourism Marketing Materials form to submit claims for funding assistance.

It is your responsibility to get approval before incurring scheme-related expenses. The completed form must be sent to the same address as above.

Provided by:
Government Body: (The Government of South Africa)
The content on this page was last updated on 20 August 2013