ITMAS Funding for International Exhibition Participation
The International Tourism Marketing Assistance Scheme (ITMAS) provides partial compensation to businesses for certain costs incurred in respect of activities aimed at promoting tourism to South Africa.
One of the purposes of the scheme is to encourage and assist South African companies to introduce their products to foreign markets by participating in recognised overseas exhibitions that are considered suitable for promoting South Africa's tourism trade. The scheme also assists emerging companies to participate in the Durban Indaba.
The priority overseas exhibitions that the scheme will sponsor are:
For other exhibitions applicants have to provide a detailed profile of the fair they wish to attend. The following will be considered when assessing the applications:
For information related to the scheme, including participation criteria, refer to the Guidelines in Respect of the International Tourism Marketing Assistance Scheme.
Interested businesses must apply to the Department of Environmental Affairs and Tourism to register with the scheme. Applications for registration will be evaluated to ensure that they meet the criteria and you will be informed on whether your application has been accepted or not. The application form for registration can be downloaded here or obtained on request from the Department of Environmental Affairs and Tourism and from the Western Cape Department of Economic Development and Tourism.
Completed forms must be returned to the following address:
The Senior Administration Officer: ITMAS
Once your business is accepted onto the scheme you must complete the Application for Financial Assistance for the Production and Distribution of International Tourism Marketing Materials form to submit claims for funding assistance.
It is your responsibility to get approval before incurring scheme-related expenses. The completed form must be sent to the same address as above.
|Government Body:||(The Government of South Africa)|