Commercial saved, by cutting star's red tape - News | Red Tape Reduction

Commercial saved, by cutting star's red tape

29 March 2019

Nigerian model Jemima is the star in a well-known soap brand’s commercial. The R2 million commercial and 75 jobs were on the line when she couldn’t get a visa for three weeks because the South African mission in Nigeria was having technical difficulties with essential equipment. Without a visa, it looked like South Africa and the Western Cape economy would lose the shoot to India.

Jemima Osunde

Through the interventions by the unit with assistance from Home Affairs, the unit convinced authorities to allow Jemima to fly to Ghana, to apply for a visa there, because the South African High Commission in Lagos was closed in the run-up to elections (which were postponed).

The result was that the shoot and the 75 people who were working, could continue per schedule, by ensuring that the actress would be able to make it time for the location shoot.