Marketing your Tourism Business
2005
Summary
This handbook provides information on tourism marketing, the tourism marketing process and various marketing tools. It also contains a number of case studies and guidelines on developing a website and doing market research.
Contents:
- Cover, Contents and Preface (File type: pdf; size: 119.67 KB)
- Section 1: Understanding Tourism Marketing (File type: pdf; size: 206.06 KB)
- Section 2: An Overview of the Tourism Marketing Process (File type: pdf; size: 474.4 KB)
- Section 3: An Overview of Marketing Tools (File type: pdf; size: 800.25 KB)
- Section 4: Case Studies (File type: pdf; size: 229.83 KB)
- Section 5: Guidelines to Developing a Website (File type: pdf; size: 181.55 KB)
- Section 6: Guidelines for Marketing Research (File type: pdf; size: 121.5 KB)
- Section 7: Conclusion and Annexures (File type: pdf; size: 269.72 KB)
- Full document (File type: pdf; size: 2.1 MB)
- Tourism Promotion and Development for Cape Town (Service)
- Listing Events on the Cape of Great Events Website (Service)
- Major Events Sector Marketing Strategy Documentation and Major Events Sector Marketing Presentation (Strategic Plan or Business Plan)
The content on this page was last updated on 9 September 2013
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