Western Cape Summer Campaign – Adventurously Yours and Naturally Ours

Statement by Western Cape Minister of Finance, Economic Development & Tourism, Alan Winde

Today, Western Cape Tourism Minister, Alan Winde, in conjunction with the Province’s destination marketing agency, Wesgro, unveiled its Summer Campaign – “Adventurously Yours, Naturally Ours”.

The “Adventurously Yours, Naturally Ours” campaign highlights the many adventure and nature activities that the Western Cape has to offer, and invites domestic and international tourists to visit us and explore their adventurous side.

The campaign will run from 29 November 2012 to March 2013.

Speaking after diving with sharks at the Two Oceans Aquarium in Cape Town, Western Cape Minister of Tourism, Alan Winde said: “The Western Cape has many must-see natural wonders and exhilarating adventure activities that cater for all ages. These include abseiling Table Mountain, ostrich riding in Oudtshoorn, Africa’s longest zip-slide in Ceres, kloofing in the Nuy River Gorge and paragliding in Porterville (which will host the World Paragliding Championships in April next year). I would like to urge all tourists to visit our province and embrace their inner adrenalin junkie or love for the outdoors.”

The complete list of activities is available on Wesgro’s online portal, www.wesgro.co.za/destinationmarketing. Tourists are encouraged to visit the website when planning their summer holiday activities.

Wesgro CEO Nils Flaatten said: “Cape Town and the Western Cape has many hidden gems, which we look forward to sharing with all the tourists who will be visiting our shores this year. Forecasts conducted by UNWTO, indicate that by the end of 2012, it is expected that the total number of international tourists will surpass the one billion mark for the first time, despite the challenging economic conditions and we are anticipating a 3 to 4% growth for the year.” He went on to say “the Western Cape offers something for the whole family from beautiful wine routes in the Hemel en Aarde Valley to berry picking in Swellendam and cycle routes in the Central Karoo.

“The “Adventurously Yours, Naturally Ours” activities will also be highlighted on social media platforms such as Facebook, Youtube and Twitter covering all regions in the Western Cape and the various adventure activities available” Minister Winde added.