Tourism Month Opens With a Focus on Province’s Natural Attractions

The Western Cape’s beaches and natural attractions will be showcased as the part of the province’s celebrations for national Tourism Month, which kicked off yesterday, 1 September 2013.

 

This year’s international theme for the month is water-based tourism and emphasises the need to sustain the region.

 

Alan Winde, Minister of Finance, Economic Development and Tourism, said the province’s water-themed experiences enhanced its position as one of the country’s most popular destinations.

 

More than one million people visited the Western Cape last year.

 

"The Western Cape is world-renowned for its coastal beauty. We are home to more than 20 of South Africa’s 30 Blue Flag beaches. Water is a popular part of the province’s overall tourism package."

 

Blue Flag status is an international award given to the most pristine and safe beaches.

 

To mark the start of tourism month, the National Department of Tourism launched its Nothing’s More Fun than a Sho’t Left campaign. This initiative encourages South Africans to explore their own country.

 

"Domestic tourism is the bread and butter of our tourism industry and the Western Cape traditionally welcomes a steady stream of travellers from across the country.

 

"While we will continue to enjoy a strong reputation among holidaymakers, I am confident our strength in business tourism will also grow. We are constantly looking for ways to ensure the destination becomes competitive year round."

 

Wesgro, the Western Cape’s official trade promotion agency, will host initiatives highlighting the province’s water-based tourism activities.

 

As part of the campaign, Minister Winde will cow shark dive in Simon’s Town later this month.