Ubuthakathi activations to promote #BoozeFreeRoads | Western Cape Government


Ubuthakathi activations to promote #BoozeFreeRoads

13 December 2016

Safely Home will be targeting pedestrians at various hot spots across the Western Cape this festive season through a number of road safety awareness activations. These activation events support the Ubuthakathi campaign that was launched earlier this month under the theme “alcohol and roads don’t mix”.

More than 600 pedestrians are killed on Western Cape roads every year. Alcohol is a constant danger on the province’s roads and is claiming the lives of hundreds of our young men in the prime of their lives, whether they are drinking and driving, or walking on busy roads when they are incapacitated. Road death statistics show that black African and coloured males aged 19-29 years are most at risk.

The activations will be exposing the dangers of drinking and walking on the roads by way of impactful street theatre. Actors made up to look like the pedestrian hit by a car in the Ubuthakathi television commercial will stagger into pedestrian traffic saying they have just been hit by a car and did not mean to walk in the road after drinking. The actors will appear to have real wounds.

Safely Home and road safety agencies that support this campaign are hoping to use these activations to make both drivers and pedestrians think about the negative impacts of alcohol on judgement, and the hazards of mixing alcohol and roads.

Details of activations



 Wednesday, 14 December 2016               

  Strand Street near to station entrance (13:00-14:00)

  Car park behind taxi rank on Grand Parade (14:00-15:00)

  Bellville Taxi Rank (15:30-17:30)

 Thursday, 15 December 2016

  Caledon – Victoria Mall forecourt (11:00-13:00)

  Grabouw – Village Powertrade car park (14:00-16:00)

 Friday, 16 December 2016

  Hermanus – dirt area next to taxi rank (12:00-14:00)

  Zwelihle – vacant land opposite Powertrade in Yorke Street(14:30-16:30)

 Saturday, 17 December 2016

  Khayelitsha Site C taxi rank opposite Shoprite pedestrian entrance (11:30-13:30)

  Makhaza – municipal site on corner of Japhta K Masemola and Ceceka St (14:00-16:00)

 Monday, 19 December 2016

  Beaufort West – main road on pavement adjacent to bird park (12:00-16:00)

 Wednesday, 21 December 2016

  Atlantis – commencing opposite hospital in Sampson Rd, taking circular route to Atlantis Mall (12:00-16:00)

 Thursday, 22 December 2016

  Worcester – Adderley St proceeding to Durban St, Le Sueur St, and Russel St (12:00-16:00)

 Friday, 23 December 2016

  Mbekweni – Midway Shopping Centre at back entrance opposite taxi drop-off zone (13:00-17:00)

Help us to create booze-free roads. The simple fact is that alcohol and roads don’t mix. By taking the decision not to drink/walk and drive, and sharing your decision with your family and friends, you can influence the behaviour of others in a positive way.

Join Safely Home on Twitter @WCGovSafelyHome under the hashtag #BoozeFreeRoads

Media Enquiries: 

Byron la Hoe
Communication Officer
Department of Transport and Public Works
Tel: 021 483 9813
Cell: 079 281 8570
Email: Byron.laHoe@westerncape.gov.za