THINK! Land Transport Safety Campaign in Bredasdorp
The Department of Transport and Public Works (DTPW) will be rolling out its THINK! Land Transport Safety Campaign in Bredasdorp on Friday, 25 November 2016. This road safety campaign will target pedestrians and is linked to the Safely Home calendar theme for November as well as the pilot District Safety Plan (DSP) launched in the Overberg District last month. Pedestrians make up the largest category of road traffic fatalities in the Overberg.
The DSP is an integrated enforcement, education and engineering plan which responds to a detailed evaluation of the strategic and operational environment. The pilot brings all the elements that can contribute to road safety together into a single coherent and integrated plan. The signed DSP can be found at the Safely Home website: https://safelyhome.westerncape.gov.za/sites/safelyhome.westerncape.gov.za/files/Caledon%20Traffic%20Centre%20District%20Safety%20Plan%20V001001.pdf
This campaign is adapted from the successful UK Department of Transport THINK! Campaign to reduce the number of people killed and seriously injured on roads. The campaign focuses on:
- Working in partnership to create better results;
- Using an evidence-based approach that analyses the casualty data, refers to the road safety literature, and draws on audience insight; and
- Measuring the impact of campaigns by being transparent, publishing results online, and sharing learnings and insights with partners.
On the day, Provincial Traffic Services and its municipal counterparts will be conducting various integrated roadblocks. DTPW road safety officers will engage in pedestrian safety awareness activities at two venues. Other stakeholders supporting the campaign are Emergency Medical Services (EMS), Forensic Pathology Services, the South African Police Service (SAPS), the Road Accident Fund, and Child Safe.
We cannot ensure road safety alone. All of us have a role to play. This includes conducting joint operations with relevant stakeholders, planning effective campaigns based on research, encouraging road users to adopt safe road habits, and becoming road safety ambassadors who always behave in a way that demonstrates our commitment to road safety.
The first session will take place from 06:00 to 9:00 at the Fabriek and Ou Meule Way Street intersection. The second will take place from 14:00 to 18:00 at the exit from Napier (Bredasdorp side).