The Western Cape Tourism, Trade and Investment Promotion Agency (Wesgro)
The Western Cape Tourism, Trade and Investment Promotion Agency (Wesgro), is the official investment and trade promotion agency for Cape Town and the Western Cape.
What does Wesgro do?
Services for Investors
Wesgro aims to position the Western Cape as a leading investment location by employing proposition-based recruitment strategies.
This is done by marketing the region from a business perspective through benchmarking against competing investment locations.
Wesgro offers the following services to investors:
- Market Intelligence
- Site Location
- Accessing Finance
- Location Benchmarking
- Marketing Support
- Retention and Expansion
Services for Exporters include:
Inward Foreign Buying Mission
Foreign buyers often engage in visiting markets to meet with potential suppliers of products and services. This is the perfect opportunity for exporters to sit with the buyers to negotiate sales as well as better understand the buyers' market through posing questions on:
- market size and segmentation,
- regulations and legislation,
- customer needs, usage
- and attitudes,
- distribution channels,
- trends and competitor activity, and
- strategy and performance.
It is a highly cost effective way of gaining invaluable market intelligence for your product while presenting your sales pitch.
Export Readiness Assessment
Doing business in another country can be a challenge, so it's comforting to know that Wesgro is there to help you succeed.
Through the Export Readiness Assessment tool Wesgro offers new, inexperienced and experienced exporters:
- free capability assessments.
- support in visiting potential markets,
- mentoring from an export professional,
- customised and subsidised training, and
- on-going support once you're up and running.
For more information, visit Wesgro's website or contact:
Tel: 021 487 8600
Address: 60 St Georges Mall, SA Reserve Bank Building, 18th Floor, Cape Town, South Africa, 8001